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IoT

The solution to the problems in IoT data storage – Cloud

A short definition of iot would be ‘a network of interconnected electronic devices that create and share data.’

To upscale the business and to get in line with futuristic tech development, companies have started experimenting around IoT. Although it has a vast scope of unimaginable real-life applications, the Internet of Things (IoT) sure-shot comes with its own set of drawbacks. The predominant challenges that IoT currently faces are Data Storage and Security. Data Storage standalone is the most significant challenge because every device connected within a network generates data. This has to be stored somewhere before it’s analyzed.

According to research by the International Data Corporation, IoT devices worldwide will be generating around 79.4 zettabytes data in 2025. The number of IoT enabled devices will shoot up to 46 billion from the current number of 20 billion. Considering the growth of over 100%, we need a more straightforward solution to the problem of storing and managing the data from the IoT devices. Even if you consider real-time data analysis, the data loggers need to be connected to a storage device, from where analysts can collect the data.

What are the problems with that? 

Problems with local storage option and its management 

iot data storage

Local Storage and Cloud are the two mediums of storing data collected from IoT devices at present. Let’s discuss why the local data storage option is inefficient.

The reason to get an IoT device is to be able to collect data from it, analyze it, and set future functions according to that data. For that to happen, the device has to be collecting data all the time, right? Now, the foremost drawback of a local storage device is its limited storage. Consider buying a hard disk and connecting it to one of your IoT devices. The device will send unlimited amounts of data, and over time, your hard drive will have no more space left. You’ll either have to set up a function to overwrite data or manually transfer the data on some other storage space and reconnect the hard disk to the IoT device. While doing all this, you will lose critical data. 

so, limited storage is the first problem.

Have you ever wondered how much time is wasted in just transferring data from one device to another? Not just time, if you don’t own multiple storage devices, you’ll probably lose some valuable data that your IoT devices are generating while copying the initial data to another storage option. 

This simple step of copying the data from your data logger to an external device includes three drawbacks of local storage altogether; Time, cost, and ease of access.

You’ll be wasting valuable time in the whole process of connecting the device to the data logger, copying the data, and then transferring to a system to analyze it. You’ll be needing multiple storage devices if you have to transfer a large amount of data or capture data from multiple IoT enabled devices. And let’s be honest, this doesn’t really sound fun and easy. You’ll either have to do all of this manually, or you can go for a much better option for data storage and management for IoT devices, ‘CLOUD.’

Introduction to cloud storage (Data storage and monitoring)

The solution to IoT data storage problems of - Cloud

Cloud storage is, without a doubt, the most preferred mode of data storage for all operating devices. The reason for that is the ease of access, which was lacking with the local storage option. Cloud is a network of storage servers managed by companies to store data that can be accessed from anywhere in the world. 

But how does cloud storage work for IoT? 

It’s a lot simpler than data storage on local devices. The data loggers attached to IoT devices are connected directly to the cloud. The direct connection to clouds enables the seamless transfer of all data over the internet. 

Why should cloud storage be the ideal choice? (The benefits of cloud for IoT)

Limited storage space is the first problem out of the 3 key problems of the local device storage. 

The best thing about cloud storage is that you don’t have a predefined maximum storage limit. You’ll have to buy plans to extend storage but there won’t be a fixed limit like in a hard disk. So,  you connect multiple data loggers to the same cloud. The volume of data captured, won’t be something you will have to worry about. 

Secondly, you would be saving a lot of time. You won’t have to transfer data twice from data logger to storage, and from the storage device to an operating system. It will also be cost-effective as you won’t have to buy physical storage devices that depreciate over time and offer limited storage. You will also benefit from the competitive pricing in the cloud computing industry. 

What do we offer?

By now, you would admit that cloud storage for IoT devices is far better than the local storage option. Keeping that in mind, we offer customized IoT solutions for enterprises wanting to take the maximum advantage of cloud computing. We’ll help you take all the benefits of cloud storage with our cloud-enabled data loggers. With our IoT solutions and data loggers, you will also get to track data in real-time on iloggerz. (our in-house app for tracking the data generated from IoT devices). 

Get in touch with us to know more!
Categories
Startup Consulting

Why is cybersecurity a challenge for startups?

Data privacy is becoming a big issue for companies worldwide. Every other day you would see news of data leaks from some tech giant, but what you don’t get to see is the number of cyber-attacks faced by startups. Growth and profits were the only major concerns of startups about a decade ago. However, in recent years, cybersecurity has become one of the top 5 challenges. According to the data shared by the National Cyber Security Alliance of USA, more than 43% of the total cyberattacks are directed towards startups. For every 100 successful breaches at least 60 startups shut their operations within 6 months.

Any startup that holds a customer database or personal information is prone to cyber-attacks. For startups working around IoT and AI any breach in security could result in a complete halt of operations. 

The key factors that make Cybersecurity a big challenge for startups are:

  1. Lack of resources
  2. Little to no awareness
  3. Lack of guidance

Attackers target startups more frequently because of their lack of investment and resources to ensure data security. Although startups may not have a big database of personal information, they do open a pathway to find loopholes in the larger organizations where they offer services. Startups also face a more significant risk of being a ransomware target. Hackers target them because they can’t afford to lose at the initial phase, and they are more likely to pay. 

 

Lack of Resources

‘Lack of resources’, is the biggest excuse that startups make when asked about an inadequate cybersecurity setup. Startups have limited funds that are allocated to the ‘must to be accomplished tasks’. Cybersecurity is generally not on that list because it doesn’t promote or boost growth on the charts. Startups are mostly dependent on limited or free software, tools to safeguard from any cyber attack. And 3 out of 4 startups admit that they do not have adequate staff to handle IT security. 

Without having a designated team to ensure cybersecurity, startups face a huge risk of untraceable malware and phishing attacks headed their way. The lack of advanced defending software adds to the already weak structure, which hackers take advantage of. 

 

Lack of awareness

Why is cybersecurity a challenge for startups?

Awareness is a major issue, while they focus on growth-promoting factors and building digital presence, startups fail to acknowledge the risk of being a cyberattack victim. Several independent surveys have reported that over 47% of startups have no understanding of how to protect themselves from a cyberattack and that they do not consider it a big problem because ‘hackers have bigger companies to attack.’ 

The majority of employees working in startups are unaware of phishing emails (accounts for over 52% of data breaches) and they do not check the link, authority, or person they’ve received the email from. Furthermore, startups do not follow any preventive measures or training sessions for employees regarding effective and safe usage of their systems. 

 

Lack of Guidance

Why is cybersecurity a challenge for startups?

The reason why startups lack resources and are unaware of the risks of being a digital attack victim is that, they have little to no guidance over the importance of cybersecurity. They have no contingency plans and no reserve funds in case they face a ransomware attack. 

Startups need guidance and training over Cybersecurity. The need to be informed that without measures they are prone to severe data theft. Cyberattacks can be so devastating that they can lead to the permanent closure of the company. Without guidance, startups fall prey to the evil intents of hackers equipped with the latest technologies from the dark web. 

This is where Essence comes in, with our startup consulting service, we help startups choose technologies. We help startups with options that are less prone to cyber-attacks and have better-defending mechanisms. We also recommend tools that can help you secure your data and network from cyberattacks based on your business. Want to discuss cybersecurity in detail?

Connect with us now!