digital marketing

5 Step guide to the best Digital Marketing company in India

Digital Marketing is one of the most trending topics in the world today. In this era of digitalization, where everything is happening online these days and more so because of the Covid-19 Pandemic, digital marketing has been gaining the high ground. With physical promotions impossible in the current situation, you have to resort to digital marketing to promote your company. Digital Marketing contains the most efficient and effective strategies to help you reach your business goals. If you don’t have a digital marketing plan yet, it’s time you start working on one now. This article will give you the push that you need for setting up of an effective digital marketing plan for your company.  But, digital marketing isn’t a small field, is it? SEO, SMM, SEM, PPC, there’s just so much that you probably won’t be able to handle everything by yourself. So, in this article, you will get 5 steps to guide to help you choose the best digital marketing company in India.

Step 1: Identify the kind of marketing you need

To find the right company for digital marketing of your products, you need to choose one that satisfies your requirements. To implement your plans in a well-organized manner, it is of utmost importance that you choose your digital marketing methods. You cannot afford to change your methods very abruptly. If you want to be successful with your company’s digital marketing, you can use one of the numerous ways that are available, like Search engine optimization or content marketing, email marketing, and most importantly social media marketing. Social media marketing is heavily in fashion these days because people spend a good amount of time on social media. It is recommended to use social media marketing if your target audience is between 12-25 years of age. According to this, you should look for a company that matches your needs when searching for the perfect digital marketing company to advertise your brand. 


Step 2: Set Goals for yourself

Whenever we do some work, it is extremely important to set our goals. We need to know what we are aiming at and then we can put in our efforts accordingly. Before we embark upon the beautiful journey of reaching out to the company for marketing our brand, it is important that we define our goals. This will help us determine whether our choice strategy is in place or it needs some changes. When you set goals for your business, you need to make sure that you have both long term and short-term goals. Once your short-term goals are achieved, you can easily achieve the long-term ones. When setting goals, it is of utmost importance that you set achievable goals. Do not set unrealistic goals, they wouldn’t take you anywhere. Also, remember to set time-specific goals and try to complete those goals. By setting up of goals, you will do the second and extremely important step of management, that is organizing. You should check their list of services and see whether they will help you achieve the goals that you have set. If so keep moving ahead with that company.


Step 3: Look out for companies based on reviews

Your digital marketing is of utmost importance for your brand. Hence choosing the best digital marketing company in India matters a lot. When choosing a company, you should first check its reviews on the internet. You might as well ask friends who are in the same field as yours about which company they would recommend. Preferably look for ISO certified companies because those are the best ones in the market. You should also read the reviews about your chosen company in detail and finalize it.


Step 4: Discuss your project and check the proposals and marketing techniques involved

When you are done with the above steps and have almost decided upon the best digital marketing company in India, sit with them for an interview. Check whether their thinking matches yours and their techniques fit your budget. You cannot afford to go on spending money on a single thing. The management of money is extremely important when it comes to doing business. You must know how much you can spend and how much you should spend on digital marketing. The setting of a budget is of great importance here. Having set the set helps you allocate your money properly and cater to all the needs. When setting a budget, you should break it down into several different areas that you need to spend on and then further subdivide them into individual heads. This helps you keep a proper track of things. When you know exactly how much you will be spending and under which heads you will be spending, it will help you immensely in choosing successful digital marketing for your brand. You should also try to check their proposals and decide whether you are contented with the price which you are paying. 

Compare and finalize

After you are done with the other steps mentioned above, compare the package with those of other companies. You should compare both their highs and lows, something like that of a SWAT Analysis for the companies that you have chosen to be the digital marketers for your brand. You should compare all parameters and then finalize the brand which you want.

It’s high time now that you start creating a digital marketing plan. It will help you reach your goals faster and help you reach out to more people. In the current circumstances where physical marketing of a brand is impossible, digital marketing is your only hope. A strategically planned digital marketing for your company will help you obtain new ideas and drive your business forward. Follow the above-mentioned 5-steps to get the best digital marketing company to market your brand. Remember that the whole process is a bit time consuming and hence you should start planning well in advance before you launch your brand in the market. Choose your brand based on the above parameters and your company will surely soar high. Also, try and check out as many companies you can to find the PERFECT ONE!


Here’s a bonus. We at Essence Software Solutions provide digital marketing services that cover all aspects of online marketing for your brand. From SEO to Content Marketing, from SMM to PPC we offer all sorts of sub-services for digital marketing. To help your brand get the traffic it deserves we will first lay out a definite result-oriented plan that will work best according to your particular business. And hey, we are coffee lovers too, so you’re welcomed to join us over a cup of coffee to discuss your project further. Connect with us here!


digital marketing

How to Choose the Best Digital Marketing Company in India

These days every business comes up with a sole aim, i.e. to do wonders on the internet and to entice a higher number of customers. The high exposure of electronic media has also instigated internet marketing’s evolution over time. Global exposure, easy convenience, and impactful strategies altogether give an upper hand to the digital mode of marketing over conventional marketing. Ultimately, digital marketing is the need of the hour to grow your business in the present world. 

There are numerous reasons, which fortify the requirement of a digital marketing company for your business. It is quite evident that through an effective digital marketing strategy, you can generate substantial leads, enhance your brand awareness, and witness an outstanding conversion rate. 


The preliminary question. What defines best?

A digital marketing company can conduct all your marketing campaign requirements on the internet. These include content marketing, social media & search engine marketing, mobile marketing, search engine optimization, and more. 

Since there’s too much to offer and too much to gain, it is important that you go with the best digital marketing company. But, then again, what defines best? That’s a complicated question. A company might be best in providing SEO services, another one might be best in SMM. You see, you don’t have to find the best. The company that provides all the sub-services under the ‘digital marketing’ domain, and is good at all of them, will ideally be the best digital marketing company for you. You could use the quote “It’s better to be good at some than to be best at one” because digital marketing is not just about SEO.

We know, this must sound too overwhelming but do not worry, we are here to your rescue. With this blog, we’ll help you choose the best digital marketing company in India, by telling you what to look out for in each one of them.


Comprehend your business and define your basics

This might sound absurd but understanding your business should be the primary step before looking for a digital marketing company. It would be best if you spent substantial time analyzing your business, its long-term & short-term goals. Once you’re done with that, you will be able to explain and lay your expectations more clearly to the digital marketing company. 


Key tactics you should expect

Keep in mind; digital marketing is not static; it changes more often to meet the requirements of the current marketing scenario. The digital marketing company you choose should synchronize its services alongside the updated features for successful implementation.


Asking The most important questions for SEO

best digital marketing company in india

It stands for Search Engine Optimization, which is an effective way of getting high-quality traffic to your website organically. The digital marketing company should design content for your website adhering to all the fundamental requirements of digital marketing. Simply put, make it search engine optimized to get a better ranking.  SEO ranks your website higher on search engines like Google, Bing, and more. So, SEO is an essential strategy for any business that wants to excel on the internet and manifold its business. This is the first thing you should be looking at when choosing the best digital marketing company.

Does the company offer on-page, off-page SEO? Does it work on improving pre-existing content on your website? These should be your top 2 questions when shortlisting your ideal company.


Checking SEM Expertise

SEM stands for Search Engine Marketing, an internet marketing exercise that appears on the SERP via paid advertisements like pay-per-click or PPC ads. Through visually appealing ads, SEM helps customers check the product at-a-glance and its reviews before making a decision (generally to buy your product/service). 

Being of the most crucial digital marketing strategy, SEM enhances the visibility of a website and, in turn, helps you reach out to qualitative and quantitative traffic. Contrary to SEO, SEM is a paid marketing strategy. So, make sure to look for results from your ideal company’s past SEM campaigns.


Will it work on SMM?

Social Media Marketing is another key factor to promote your business. Your social media handles are the secondary face of your brand, post your website. But, they are the primary source of user interaction. The digital marketing company you choose should be working in creating brand outreach through all major social media platforms. The best digital marketing company will enhance your sales by reaching your target customers using effective social media like Facebook, Linkedin, Instagram, and more. 

Since more than 4 billion people find such mediums engaging and reliable, if the company can create a customized SMM strategy for you, then shortlist it.


Mobile Marketing 

mobile marketing is the need of the hour as more customers are shifting their base to smartphones, tablets, and other mobile devices. So, it would help if you aimed at implementing this multi-channel digital marketing strategy to promote your business using various eloquent applications.


What type of Content Marketing does it offer?

Content Marketing is about creating engaging and informative content and distributing the same. It can be your own website (blogs/articles) or other organic websites and result-oriented platforms to generate leads. It is also instrumental in boosting brand awareness and search engine rankings. So our best digital marketing company should be offering a good mix of content strategy that can be posted both on and off-site.


Can it help you in Email marketing?

An effective email marketing strategy can do wonders for your business. Implementing an email marketing strategy is imperative because it is the most straightforward way to connect with numerous leads and nurture them into your potential customers. It is undoubtedly one of the most win-win digital marketing channels for sure. Although you can manage this one on your own, but you’re getting a digital marketing company then why not. Make sure the company you go with can create email campaigns with strategies that follow the marketing funnel.


Marketing Framework (Once you contact)

Once you shortlist some companies using the above key pointers, you can connect with them and use this pointer. A marketing Framework is primarily intended to nurture a plan of action for a successful marketing endeavor to meet your goals by taking necessary actions. It comprises your marketing goals, useful tools, and approaches, cost of marketing, expected revenue, and more. 

In a nutshell, all these aspects are essential for a successful implementation of a digital marketing strategy. So do extensive research beforehand and choose the best digital marketing company, which proves to be the best for your business. 


What not to do? Don’t Go only with Google Adwords & Keywords

Every company showcases a google adword certification. But hiring the best digital marketing company is not only about having a Google Adwords certification. It is quite useful if the company is certified and offers better search engine ranking, but they are only a part of this marketing strategy. So, you have to look out for more.

Scrutinize the conversion ratio and the efforts of using Google Adwords to entice traffic to your website. Keep in mind you need someone who can convert your website into a lead-generating machine, hence choose accordingly. 

Besides this, remember, although keywords are an essential ingredient of SEO, it is still not everything. It is all about the uses of keywords along with definite research for an unbelievable conversion rate. So focus on a digital marketing agency that doesn’t only craft a long list of keywords but a well-researched way of its implementation. 

Choosing the best digital marketing company for the first time is a hectic affair as your one verdict can make or break your business plan and outlook. Hence it is a necessity to follow a verified way to nurture your business to the heights.


Pro-tip and Bonus help

Now, that you’ve gone through the blog, we have something extra to offer. We at Essence Software Solutions, provide digital marketing services too. Now, we don’t just claim to be the best digital marketing company in India, we prove it by actions. The above-mentioned sub-services and the methodology to implement them? We follow them all. Just drop us an email about your requirement, and we will layout a comprehensive plan customized for you. You can review the plan, read this blog again if you want, and then finalize it. We’re just a text away!