digital marketing

5 Step guide to the best Digital Marketing company in India

Digital Marketing is one of the most trending topics in the world today. In this era of digitalization, where everything is happening online these days and more so because of the Covid-19 Pandemic, digital marketing has been gaining the high ground. With physical promotions impossible in the current situation, you have to resort to digital marketing to promote your company. Digital Marketing contains the most efficient and effective strategies to help you reach your business goals. If you don’t have a digital marketing plan yet, it’s time you start working on one now. This article will give you the push that you need for setting up of an effective digital marketing plan for your company.  But, digital marketing isn’t a small field, is it? SEO, SMM, SEM, PPC, there’s just so much that you probably won’t be able to handle everything by yourself. So, in this article, you will get 5 steps to guide to help you choose the best digital marketing company in India.

Step 1: Identify the kind of marketing you need

To find the right company for digital marketing of your products, you need to choose one that satisfies your requirements. To implement your plans in a well-organized manner, it is of utmost importance that you choose your digital marketing methods. You cannot afford to change your methods very abruptly. If you want to be successful with your company’s digital marketing, you can use one of the numerous ways that are available, like Search engine optimization or content marketing, email marketing, and most importantly social media marketing. Social media marketing is heavily in fashion these days because people spend a good amount of time on social media. It is recommended to use social media marketing if your target audience is between 12-25 years of age. According to this, you should look for a company that matches your needs when searching for the perfect digital marketing company to advertise your brand. 


Step 2: Set Goals for yourself

Whenever we do some work, it is extremely important to set our goals. We need to know what we are aiming at and then we can put in our efforts accordingly. Before we embark upon the beautiful journey of reaching out to the company for marketing our brand, it is important that we define our goals. This will help us determine whether our choice strategy is in place or it needs some changes. When you set goals for your business, you need to make sure that you have both long term and short-term goals. Once your short-term goals are achieved, you can easily achieve the long-term ones. When setting goals, it is of utmost importance that you set achievable goals. Do not set unrealistic goals, they wouldn’t take you anywhere. Also, remember to set time-specific goals and try to complete those goals. By setting up of goals, you will do the second and extremely important step of management, that is organizing. You should check their list of services and see whether they will help you achieve the goals that you have set. If so keep moving ahead with that company.


Step 3: Look out for companies based on reviews

Your digital marketing is of utmost importance for your brand. Hence choosing the best digital marketing company in India matters a lot. When choosing a company, you should first check its reviews on the internet. You might as well ask friends who are in the same field as yours about which company they would recommend. Preferably look for ISO certified companies because those are the best ones in the market. You should also read the reviews about your chosen company in detail and finalize it.


Step 4: Discuss your project and check the proposals and marketing techniques involved

When you are done with the above steps and have almost decided upon the best digital marketing company in India, sit with them for an interview. Check whether their thinking matches yours and their techniques fit your budget. You cannot afford to go on spending money on a single thing. The management of money is extremely important when it comes to doing business. You must know how much you can spend and how much you should spend on digital marketing. The setting of a budget is of great importance here. Having set the set helps you allocate your money properly and cater to all the needs. When setting a budget, you should break it down into several different areas that you need to spend on and then further subdivide them into individual heads. This helps you keep a proper track of things. When you know exactly how much you will be spending and under which heads you will be spending, it will help you immensely in choosing successful digital marketing for your brand. You should also try to check their proposals and decide whether you are contented with the price which you are paying. 

Compare and finalize

After you are done with the other steps mentioned above, compare the package with those of other companies. You should compare both their highs and lows, something like that of a SWAT Analysis for the companies that you have chosen to be the digital marketers for your brand. You should compare all parameters and then finalize the brand which you want.

It’s high time now that you start creating a digital marketing plan. It will help you reach your goals faster and help you reach out to more people. In the current circumstances where physical marketing of a brand is impossible, digital marketing is your only hope. A strategically planned digital marketing for your company will help you obtain new ideas and drive your business forward. Follow the above-mentioned 5-steps to get the best digital marketing company to market your brand. Remember that the whole process is a bit time consuming and hence you should start planning well in advance before you launch your brand in the market. Choose your brand based on the above parameters and your company will surely soar high. Also, try and check out as many companies you can to find the PERFECT ONE!


Here’s a bonus. We at Essence Software Solutions provide digital marketing services that cover all aspects of online marketing for your brand. From SEO to Content Marketing, from SMM to PPC we offer all sorts of sub-services for digital marketing. To help your brand get the traffic it deserves we will first lay out a definite result-oriented plan that will work best according to your particular business. And hey, we are coffee lovers too, so you’re welcomed to join us over a cup of coffee to discuss your project further. Connect with us here!


Startup Consulting

How To Choose The Best Startup Consulting Company in India

Currently, startup consulting companies are one of the best supports that thousands of organizations have, be they large or small. Many of the services that are required by organizations cannot be covered internally, so it is necessary to look for highly qualified business consultants. Today however we will talk about choosing the best startup consulting company in India.

What is a Consulting Company?

A consulting firm serves as an agent of transformation, facilitating information transfer, and increasing people’s level of preparation. It is for these reasons and more, it is important to know what to take into account to choose the best one.

A successful relationship between client and consultant is essentially based on trust. The consulting firm strives to ensure that its work makes an impact on the organization over time. If there is not good personal compatibility, it is less likely that trust will be established and some kind of impact will occur. Furthermore, many consulting assignments fail when clients are not engaged in managing that relationship.

Although a consulting company provides a result or deliverable, its activities do not replace the work that your company must do before, during, or after the intervention of the consulting company.


How to choose the best startup consulting company in India?

Choosing the right company can be tough but if you break it down to certain steps, the whole process can become a whole lot easier. The first thing to do would be to first idealize your requirements as in what kind of consultancy you are looking for. Is it for technology? Is it for business operation or is it for growth? Once you’re through with what you want help with the second part becomes a lot easier.

The second thing you would need to do is start looking for companies that offer startup consulting in your particular field of requirement. For instance, we at Essence Software Solutions provide tech startup consulting services. Within this, we guide and lay down a technical path that startups can follow to boost their business and stress less on technology adaptation in the future.

Now that you’re done with the second part, it is time to finalize the best startup consulting company by getting in touch with all the ones you’ve shortlisted. Talk to each one of them, discuss your requirements, and see their response. Do they seem keen to work with you? Do they have knowledge of the type of consultancy they are offering? Try to find answers to other such similar questions to get the best startup consulting company in India.

A startup consulting company is never selected by price competition. A lower price almost always corresponds to lower quality work, with a negative effect on project results.

Once the negotiation is concluded, the contracting is carried out by global price, unit prices, rates by professional category, administration contract (cost plus), that is, the most convenient modality is adopted in each case.

Here are some key tips to consider when choosing the best startup consulting company:

Trust: We must always choose a consulting company that is trustworthy, that generates confidence in us for the type of work they do.

Way of working: Another important point is to take into account the way of working with the consulting company. Since we are a startup our requirements can be dynamic and the consulting company should be able to adjust it’s plan accordingly. Here we must know the type of programs, routes, or planning that they usually use to carry out our issues or aspects that we want to solve.

Services: It is important to define the type of services and integrated solutions for companies that we need and to know what consultancies offer, in this way we can determine whether or not they can take care of our company and the issues that affect us.

Trajectory: It is important to know a little about the trajectory of the company and the experience that they have offering its consulting services to other organizations.


What to keep in mind when selecting a startup consulting company

Before hiring a consultant, the following points should be taken into account.

Alignment of the consulting company with the project objectives

Often clients and consultants have different views on the end goal. Therefore at times, the set goals are vague (eg, “improve a business process”). A consulting assignment without measurable objectives usually ends in frustration. Evaluate the scope and purpose of the proposed project.

Some consultants insist on a certificate of “acceptance” for each activity they carry out. It is the indication that you’ve are working with a reputable company and they are obviously want to deliver superior service.


Consulting is not forever

The activity of the consultant must have a defined beginning and end. It is not advisable, and also not profitable, to hire consultants to run the business of the company as a whole.

Most consulting firms will work towards customer satisfaction, but they will rarely offer a 100% guarantee on the money invested. During the proposal stage, make sure that the consultants specify precisely what they will offer.


Consulting experience and its post-project support

Each type of project has its specificities. It is necessary for the consultant to have a deep knowledge of different projects. If the consultant knows your company’s sector, he will know in advance the particularities to attend to.

In addition, it is important to analyze what the support will be like once the project is finished. Consulting is like a physical exercise: without follow-up, the effort goes to waste. To ensure success, closely monitor the post-consulting program.


Well-detailed consulting firm fees

Consulting firms have high indirect costs and therefore need to allocate them to all of their consulting activities. However, clients must have a clear understanding of fees and how they correlate to specific services.

Increasingly, consultants view a stake in the client’s business as a form of payment and seek to increase the value of that equity through their efforts.


What should a proposal for a startup consulting project contain?

A consulting project presented by a consulting company must contain:

  • The objective of the project.
  • Context.
  • Understanding of customer needs.
  • Project scope
  • Stages or phases of the project.
  • Deliverables.
  • Criteria of acceptance.
  • Economic proposal.
  • Contract mode.
  • Price and method of payment
  • Obligations and resources that the contracting company will have to provide
  • Background of the consulting company or the consultant who offers the consulting service.
  • References.



Today you can find many types of startup consulting depending on the main need of your company. We invite you to continue reading about our Consulting Service Guide to clarify all the doubts you may have. And as we mentioned above, Essence Software Solutions provides tech startup consulting services to young businesses who want to adopt a technology that is super-useful, scalable, and easily replaceable. Connect with us here!


digital marketing

How to Choose the Best Digital Marketing Company in India

These days every business comes up with a sole aim, i.e. to do wonders on the internet and to entice a higher number of customers. The high exposure of electronic media has also instigated internet marketing’s evolution over time. Global exposure, easy convenience, and impactful strategies altogether give an upper hand to the digital mode of marketing over conventional marketing. Ultimately, digital marketing is the need of the hour to grow your business in the present world. 

There are numerous reasons, which fortify the requirement of a digital marketing company for your business. It is quite evident that through an effective digital marketing strategy, you can generate substantial leads, enhance your brand awareness, and witness an outstanding conversion rate. 


The preliminary question. What defines best?

A digital marketing company can conduct all your marketing campaign requirements on the internet. These include content marketing, social media & search engine marketing, mobile marketing, search engine optimization, and more. 

Since there’s too much to offer and too much to gain, it is important that you go with the best digital marketing company. But, then again, what defines best? That’s a complicated question. A company might be best in providing SEO services, another one might be best in SMM. You see, you don’t have to find the best. The company that provides all the sub-services under the ‘digital marketing’ domain, and is good at all of them, will ideally be the best digital marketing company for you. You could use the quote “It’s better to be good at some than to be best at one” because digital marketing is not just about SEO.

We know, this must sound too overwhelming but do not worry, we are here to your rescue. With this blog, we’ll help you choose the best digital marketing company in India, by telling you what to look out for in each one of them.


Comprehend your business and define your basics

This might sound absurd but understanding your business should be the primary step before looking for a digital marketing company. It would be best if you spent substantial time analyzing your business, its long-term & short-term goals. Once you’re done with that, you will be able to explain and lay your expectations more clearly to the digital marketing company. 


Key tactics you should expect

Keep in mind; digital marketing is not static; it changes more often to meet the requirements of the current marketing scenario. The digital marketing company you choose should synchronize its services alongside the updated features for successful implementation.


Asking The most important questions for SEO

best digital marketing company in india

It stands for Search Engine Optimization, which is an effective way of getting high-quality traffic to your website organically. The digital marketing company should design content for your website adhering to all the fundamental requirements of digital marketing. Simply put, make it search engine optimized to get a better ranking.  SEO ranks your website higher on search engines like Google, Bing, and more. So, SEO is an essential strategy for any business that wants to excel on the internet and manifold its business. This is the first thing you should be looking at when choosing the best digital marketing company.

Does the company offer on-page, off-page SEO? Does it work on improving pre-existing content on your website? These should be your top 2 questions when shortlisting your ideal company.


Checking SEM Expertise

SEM stands for Search Engine Marketing, an internet marketing exercise that appears on the SERP via paid advertisements like pay-per-click or PPC ads. Through visually appealing ads, SEM helps customers check the product at-a-glance and its reviews before making a decision (generally to buy your product/service). 

Being of the most crucial digital marketing strategy, SEM enhances the visibility of a website and, in turn, helps you reach out to qualitative and quantitative traffic. Contrary to SEO, SEM is a paid marketing strategy. So, make sure to look for results from your ideal company’s past SEM campaigns.


Will it work on SMM?

Social Media Marketing is another key factor to promote your business. Your social media handles are the secondary face of your brand, post your website. But, they are the primary source of user interaction. The digital marketing company you choose should be working in creating brand outreach through all major social media platforms. The best digital marketing company will enhance your sales by reaching your target customers using effective social media like Facebook, Linkedin, Instagram, and more. 

Since more than 4 billion people find such mediums engaging and reliable, if the company can create a customized SMM strategy for you, then shortlist it.


Mobile Marketing 

mobile marketing is the need of the hour as more customers are shifting their base to smartphones, tablets, and other mobile devices. So, it would help if you aimed at implementing this multi-channel digital marketing strategy to promote your business using various eloquent applications.


What type of Content Marketing does it offer?

Content Marketing is about creating engaging and informative content and distributing the same. It can be your own website (blogs/articles) or other organic websites and result-oriented platforms to generate leads. It is also instrumental in boosting brand awareness and search engine rankings. So our best digital marketing company should be offering a good mix of content strategy that can be posted both on and off-site.


Can it help you in Email marketing?

An effective email marketing strategy can do wonders for your business. Implementing an email marketing strategy is imperative because it is the most straightforward way to connect with numerous leads and nurture them into your potential customers. It is undoubtedly one of the most win-win digital marketing channels for sure. Although you can manage this one on your own, but you’re getting a digital marketing company then why not. Make sure the company you go with can create email campaigns with strategies that follow the marketing funnel.


Marketing Framework (Once you contact)

Once you shortlist some companies using the above key pointers, you can connect with them and use this pointer. A marketing Framework is primarily intended to nurture a plan of action for a successful marketing endeavor to meet your goals by taking necessary actions. It comprises your marketing goals, useful tools, and approaches, cost of marketing, expected revenue, and more. 

In a nutshell, all these aspects are essential for a successful implementation of a digital marketing strategy. So do extensive research beforehand and choose the best digital marketing company, which proves to be the best for your business. 


What not to do? Don’t Go only with Google Adwords & Keywords

Every company showcases a google adword certification. But hiring the best digital marketing company is not only about having a Google Adwords certification. It is quite useful if the company is certified and offers better search engine ranking, but they are only a part of this marketing strategy. So, you have to look out for more.

Scrutinize the conversion ratio and the efforts of using Google Adwords to entice traffic to your website. Keep in mind you need someone who can convert your website into a lead-generating machine, hence choose accordingly. 

Besides this, remember, although keywords are an essential ingredient of SEO, it is still not everything. It is all about the uses of keywords along with definite research for an unbelievable conversion rate. So focus on a digital marketing agency that doesn’t only craft a long list of keywords but a well-researched way of its implementation. 

Choosing the best digital marketing company for the first time is a hectic affair as your one verdict can make or break your business plan and outlook. Hence it is a necessity to follow a verified way to nurture your business to the heights.


Pro-tip and Bonus help

Now, that you’ve gone through the blog, we have something extra to offer. We at Essence Software Solutions, provide digital marketing services too. Now, we don’t just claim to be the best digital marketing company in India, we prove it by actions. The above-mentioned sub-services and the methodology to implement them? We follow them all. Just drop us an email about your requirement, and we will layout a comprehensive plan customized for you. You can review the plan, read this blog again if you want, and then finalize it. We’re just a text away!



How To Choose The Best IoT Development Company In India

The Internet of things (IoT) is undoubtedly the need of the hour. It offers new opportunities for your business and revolutionizes its functions. If you look at most common IoT devices like Alexa, Google Home, they’re quite easy to use and make your life easier, don’t they?

The Internet of things is becoming the new normal, as everything around us currently is an IoT device. How? Well, the easiest definition would be any device on which you can set up a wireless network, and transfer data is an IoT device. For example, your smartphones, laptops, even CCTV camera setup, and home automation systems are crucial IoT devices.

IoT altogether opens a world of endless possibilities, both for customers and your own working model. Unlike other services, IoT is not just a service or a product to sell to customers, it’s more of an invention. Anything from a Google Map linked alarm clock, to a simple temperature data logger, can be an IoT device. While the first idea mentioned in the statement above can be sold to the general public, the second can be used by industries to maintain internal data. IoT has a very vast scope and because of this very reason, it becomes difficult to choose the best IoT development company. Well, that’s what we’re here for. We’ll help you with some deciding factors that you can lay emphasis on while choosing the best IoT development company for yourself.

Availability of Communication Protocols & Storage Options

Communication Protocols are primarily essential for accommodating millions of devices and minimizing messaging sluggishness. So, whenever you think of implementing IoT, you need to ensure the communication protocols a company offers. 

At current times most of the IoT service providers use standard protocols like HTTP and MQTT. Still, it is good to discuss beforehand regarding the up-gradation and customization of such protocols as and when required. 

Storage on the other hand is one of the most important points of focus in an IoT device. Every command that the device is to make will be based on data. Depending on the time interval of data capture, you could have a huge amount of data to be stored. External hard drives can only store a limited amount of data. So make sure the IoT development company you choose provides cloud data storage options. Cloud is the only possible solution that can help you store data in an easier and sorted way.


Check whether the company promotes scalability

There is no doubt that scalability is highly essential for any business because of the ever-growing world, and IoT has no exception. A scalable IoT application would be able to handle the growth of the number of connected devices, users, data, and application features. 

Simply put, a system can withstand the mounting growth and accommodate it adequately, if the application is scalable.

So, scalability is a must for your business if you need to reach out to all your customers effectively and offer uniform service to your first and the millionth customer. A scalable IoT platform can grow alongside your business by boasting portfolios with millions of object deployments and submitting periodic insights without downgrading the efficiency. 

Hence find the best IoT company in India that can handle your excessive data load & optimal functionality. Moreover, it should handle the data and implement competent algorithms that offer enhanced business solutions. 

Our ideal company should mention it first hand that they promote scalability and their IoT application would not need constant short-lived updates.


Is it Flexible with customization?

Apart from being scalable, an IoT company should be flexible enough to work with the latest protocols and technologies. Let’s take the above alarm clock to google map sync example for instance. Suppose you had an idea that your IoT application would track the distance between a user’s home and office and will set the alarm accordingly. If the traffic on the route is high, the alarm would ring earlier and if low, it would be a default time. You went ahead with this idea and the company you chose started working on the project. Whilst your project was in the development stage, you had another idea. Why not, add an option to sync it with a smart plug and get a bread toast and coffee ready as well? Will our ‘best IoT development company’ be able to accommodate this too? (additional charges are obvious)

Do they have enough resources to accommodate changes/additions/removals? 

For that very instance our IoT development company should be flexible. You can check this by putting forth the same example we mentioned and take note of their response.



What kind of Disaster Recovery system does it offer?

It is quite obvious to get into unforeseen data loss in any IT infrastructure, irrespective of the reason. So, it is highly essential to find an excellent service that can safeguard your data by offering an efficient infrastructure.  

In this data-driven market, data security is the primary concern. So when partnering with any IoT company, make sure it is competent enough to recover your data. The provider should also offer a failover cluster in case of a data disaster or even in the downtime. Go through its competency in handling your sensitive data, disaster recovery approaches, and data backup procedures. 


Does it offer data and app security?

best IoT development company in India

It is imperative for any IoT service provider to offer excellent protection such as authentication methods, end-to-end encryption, access control, and more. Be thorough and watch out for an IoT company that offers you a high-level security system to protect from breaches.

Remember, security in IoT implementation is a must for securing confidential data and to enhance your business integrity. Hence, it is advisable to find an IoT service that can deploy over-the-air-software upgrades, secure DTLS data encryption, and more for security.

The best IoT development company will talk about data security first hand. So, when you connect with a company, make sure to ask them about their platform safety plans.


End-to-End Systems

It may seem usual, but you should check the end-to-end systems of an IoT service provider to access their device management, data integration, hardware & software implementation, and more. Scrutinizing the ins & outs of a company can offer you a good insight into the company beforehand so that you can proceed further with a peace of mind. 


Wrapping Up

An IoT service implemented correctly can provide you a great platform to accumulate data or to reach out to customers. 

These points can help you differentiate and choose the best IoT development company in India. When you start searching for the company, make sure the company focuses on all these points. Here’s something additional that will take away all your worries. We too, offer IoT development services, ranging from custom apps to hardware devices as well. Our temperature data logger was launched recently that can help monitor the temperature in cold storages, blood banks, etc. It was recently placed at the Government blood bank in Varanasi, UP, India. 

You’ll see all the above-mentioned points in our work and a lot more. Let’s discuss this more over a call or an email.


Mobile Application

How To Choose The Best Mobile App Development Company In India

Today the world is undoubtedly dominated by smartphone interaction. Users are most likely to spend most of their time on the internet via smartphones. For any business to have direct interaction with customers, and promote growth, app development has become imperative. You have infinite options for choosing the best mobile app development company in India to satiate your requirements. But for this very reason, you need to review all the parameters precisely before finalizing your app development company.

It is a fact that Indian companies come up with good infrastructure, low cost, and top-notch services. But it is always crucial to understand the functioning factors of a company before working with it.

Here we will offer you some key insights which you should consider while choosing the right app development company. If you are looking for the best mobile app development company in India, then consider the factors mentioned below to identify their expertise and bottlenecks. 


So let’s find out the things you need to focus on to deliver an excellent and engaging application to users. And to bring in substantial revenue to your business. 


Make an extensive list of reputed app development companies 

Functionalities and reputations go on top of one another for the app development companies. So, you need to make a comprehensive list of advanced yet reputed companies before making any consideration. 

 Make a list of such companies adhering to their type of certification, recognition, clientele base, workforce and working environments, development strategies, and more. Remember to classify the companies based on your preference in terms of platforms.  This will give you more clarity to choose the best mobile app development company in India.  


Check expertise in all platforms 

These days, if you focus on a single mobile platform or you are on the losing side for sure. So, come out of the restricted zone and be wise to choose the best mobile app development company in India that is competent enough to work on all the major platforms. 

 It is quite reasonable to start your app on a single platform, but if you need to manifold your business, you should consider iOS and hybrid platforms. 

 Android is the most prevalent mobile operating system, and it has more users as compared to iOS. IOS applications tend to offer higher revenue, so you should consider your preferences and work accordingly. 

 Today there is also a huge demand for cross-platform app development or say hybrid application, which is primarily about designing and developing an application that functions of all the major operating systems without limitations. 

 Here the application developers generate a single code for the cross-platform tool to write target codes for all the operating systems and platforms.

 Lastly, we can say you need to find the partner for developing your app that goes well with all the platforms if you have a long-term objective. 


Adaptation of the latest technologies  

You know how technologies are changing every other day to enhance user experience. Currently, many app development companies deal with AR, VR, AI-based chatbots, and more to offer an excellent user experience. 

These new technologies will help you revolutionize your business operation. And reap more benefits by reaching out to millions of users. 


Standards of app designing  

While looking for the best mobile app development company in India, you should also check the standards of their application designing, which plays a vital role in accumulating success for your business. 

 In terms of standards, you need to approach their workforce and verify their skills and experience. Remember, the designers are the key to offer a world-class application, so they should have prior experience and exceptional proficiencies. Implementing your idea on technology to build a top-notch app is a considerable investment, so you need to prioritize the standards to put in your money in the right way. 


Well-versed with key features 

The best mobile app development company in India should offer you a good synchronization with third-party services and flexible features like data synchronization, scalability, and more. The company should also be competent enough to provide you an excellent back-end service. 


Evaluate the Practice of  latest technologies  

You know how technologies are changing every other day to enhance user experience. Currently, many app development companies deal with AR, VR, AI-based chatbots, and more to offer an excellent user experience. 

On the other hand, the following new technologies also help you revolutionize your business operation and reap more benefits by reaching out to millions of users. 


Examine the Standards of app designing  

While looking for the best mobile app development company in India, you should also check the standards of their application designing, which plays a vital role in accumulating success for your business. 

 In terms of standards, you need to approach their workforce and verify their skills and experience. Remember, the designers are the key to offer a world-class application, so they should have prior experience and exceptional proficiencies. Implementing your idea on technology to build a top-notch app is a considerable investment, so you need to prioritize the standards to put in your money in the right way. 


Scalability in app development is all about the proficiency and competence of an application to efficiently deal with the growing customer base. It also helps your app to run smoothly and with great flexibility. If your app is not scalable, then there could be a drop in the growth, user experience, and more. It also restricts the possibility of adding new features to an application to hit the market abruptly.  

Moreover, scalability is crucial if you want to offer an excellent user experience compared to your competitors. It is also important to craft a definite way for growth and better ROI in the long run. It also helps you inspect bugs and glitches through scalability testing before making your application live.

Hence discuss beforehand, and take the best possible response regarding the scalability option.

Access application development practices

 It is quite apparent that building the mobile applications doesn’t follow the same practice, hence when you want to build a native or hybrid application, you need to focus on the development practices that the best application development company follows. 

 The development of a gaming application is way too different than building a music application where you need to excel in the user experience and graphics for the former. However, the latter requires you to focus on following the current trends. So, it’s up to you to choose the type of application you need for your business or service. 

 You can choose a native app, which is somehow expensive but offers excellent user experience, whereas a hybrid application is cost-effective and provides you flexibility for cross-platform development. So, you can use these types of applications on both iOS and Android platforms. 


Focus on the Frameworks

The frameworks in the course of application development offer the best user experience and make the application easy and intuitive. Hence, if you want to evolve with the trends, then focus on the frameworks the company uses.


Checking the programming language uses is a must.

 You can’t start your day without a smartphone currently, as it involves your daily activities, thanks to the evolution of applications. In such a scenario choosing the right programming language is a must. 

 If you are planning to develop an Android application, then you should go for Java, which is undoubtedly the official language for Android application development. You can also opt for Python, which is a powerful programming language and offers great readability. It also offers nice flexibility to build both Android as well as desktop applications. 

On the other hand, if you intend to build an application for the iOS platform, choose a company that practices programming languages like c# or Swift.  


Looking into the current market scenario, it is advisable to find the best mobile app development company in India only after having a clear insight into your requisites and market demands. Keep in mind, choosing the most efficient mobile app development company is not an easy task. Hence, refer to the above points, keeping your budget in mind before choosing an app development company.

Collaborate with a company having a clear vision, top-notch professionals, and a transparent approach.

We at Essence have a team of experts, who work on creating masterpieces for both android and ios platforms. We offer our extensive app development services, to help you built mobile applications that perform. And by performing we mean, the app’s interface, usage, and the app’s look, content. We use all the latest techs, frameworks, tools to build scalable and smooth applications. Drop us an email here, and will get back to you instantly.

Web Development

How to Choose the Best Web Development Company in India

A website for your business is truly a strategic asset to showcase your functionality and potential. Hence if you are planning to design a website for your business, then choosing the best web development company in India is highly essential. The best company would possess multiple web methodologies to meet your requirements. Furthermore, its designs should provide you instinctive navigation and outstanding user experience. 

You need a meticulous approach to finding the best web development company in India to allure healthy traffic. Moreover, you need to be specific in your tactic and go with only reliable service providers.

Here are some suggestions you should consider before zeroing your search towards the most suitable web technology company. 


The company should come up with its ideas and understand your mindsets

Crafting an engaging website is not about adopting your thoughts only; the company you choose should offer their conceptions working on your viewpoints and requirements. Furthermore, it should heed to your actual needs, understand your business, and how you want to take it from here. 

 Keep in mind listening to your basic requirements is the key to success, so the company you choose should have patience. It shouldn’t have an easy-go approach to implement your endeavor so that it can be a replica of a combination of your thoughts and its know-how for a unique web presence. 


A web development company should have a conscious web presence 

The website of a web development company should be simple yet effective to present much-needed information to you. The company should reflect its expertise and core functions to win trust and confidence. Furthermore, they should also an exact address of their physical presence and contact details to manifold the acceptance among the mass.  


Check the Company’s primary services

The web development company’s website should list the services offered by the company. These can provide some insights into the capabilities of the company. While there is no way for you to test out the company’s claims the company’s portfolio may provide further insights into the company’s actual delivered work.

So, the core service offerings combined with the portfolio will assist you in judging the web development company as a suitable potential partner for your web development project.


The web development company should flexible on the current trends 

While choosing the best development company in India, you should check their adaptability to the latest technologies. If you select a web development company that is not updated with the latest trends, there could be a massive drop in Google ranking and the number of potential customers.  

Today, most customers prefer a smartphone over other modes. So, your web development company should design responsive websites to make it mobile-friendly. Your website should be responsive enough to go well with all the mediums like smartphones and tablets. 

As the world changes every minute, your ideal company should adhere to all the latest technologies.


A web development company should make use of template-based websites

Primarily a web template is a group of HTML web pages where you can insert texts as well as images as per your preference for crafting an engaging website. Such templates made of CSS and HTML offers an economical and convenient way of developing a website with minimal effort. It simplifies your web development process and provides you a great platform to showcase great yet meaningful content.


Check the Frameworks a web development company exercise 

 Usually, a contemporary website is an excellent combination of different layers where frameworks are also popular as platforms are prevalent as a crucial layer representing a functional technology. Hence you should watch out the framework it uses for making your website cost-effective. Remember, a framework is a set of optimized codes which synchronize the programming languages for comfortable and practical functionality. 


You need to check their digital marketing expertise

While choosing the best web development company in India, you should check their presence in digital marketing too. Because digital marketing is the need of the hour. You should choose a partner who offers all aspects of digital marketing services, which provides a productive way to escalate your business. 

 It is also essential to check their in-house digital marketing experts and their proficiency to implement the right digital marketing strategies for your business websites. On the other hand, you should also check the quality of the content the company offers.

 You can’t deny that content is still the king, and it will rule the world for years to come. So it is highly essential to choose the best web development company that engraves tempting content for your website. 


You should check the technologies used for web development. 

The specialty and the success of a website depend on the technologies used for sure. It also instrumental in uplifting its quality and offering better functionality like user interaction & livelier features. So, when we talk about the technologies used for web development, there are primarily two sides, the front end (Client’s side) & Back-end (Server Side). 

The front end or client-side web development is all about the process you see on your laptop or mobile screen. For this type of development, companies mostly use HTML, CSS, and JavaScript. HTML is the reason for your content display, whereas CSS is all about designing your content. On the other hand, JavaScript is instrumental in making your website interactive owing to its dynamic libraries and frameworks. 

On the contrary, the back-end or server-side development is a collection process that fuels all the front-end development. It comprises an application, a server, and the database to store its data. The main aim of a server-side of web development generates coding and logics using programming languages and frameworks like Python, PHP, Java, and Node JS. 

Remember, making the right choice and selecting the best technologies for your website can be challenging; you need to do extensive research and chase your core vision. Hence, be realistic and choose the best web development company in India that helps you chose the right tools with all the latest functionalities you need.  


Bottom Line

Selecting the best web development company in India is a must, as the growth of your business depends on it. Indeed, web technology companies play a crucial part in your business enlargement. 

Finding the best web development company is just the start of a successful endeavor. You should measure the above methods to receive applauds for your website and all the desired success.

We at Essence Software Solutions work with the most advanced web development frameworks. We aim towards building robust web applications that are scalable and attention-grabbing. With a basket of technologies and frameworks like Laravel, Php, Shopify, WordPress, etc. we can build anything from a static website to a multi-level web application. You can simply drop us a mail here, and we will get in touch with you ASAP.