What are the Key Features Of CRM?

Working with customers can be a challenging task. Keeping up contacts, details, relevant information, solving problems, and ensuring satisfaction, all of this takes too much time if done individually. CRM helps achieve all this as well as helps to maintain positive relations with customers within a single dashboard. One of the most key features of CRM is that it can carry a lot of workload for business.

Customer Relationship Management is helpful for small businesses as well as large enterprises. Helps businesses expertly manage work and address customers with great care. The main purpose of CRM is to drive profit by helping companies to track the records of all the activities of the acquired or to be acquired business. Although CRM is a broader term used in business these features will help you to get more familiar with CRM. An effective CRM strategy help companies work with customers and try to understand them instead of blindly selling their product or service.


Good customer Relationship Management (CRM) software enables your business to better manage customer interactions, and provide support through systems.

There are some features of CRM


Contact Management is an essential part of every business. CRM helps in managing contacts, addresses, emails, and names in a database. It helps in managing all relevant contacts, important emails, and data in specific fields and helps to secure the confidential information in a managed way. It helps in keeping every bit of details of your customers. All details in CRM are kept centralized and available anytime which helps in increasing productivity as well as timely management of things.



A good CRM system keeps the data secure and gives access to information only to designated people. There is a way to allow management and access to a particular person without compromising data security.CRM also helps in efficiently dealing with customers and provide them what they need, which enhances turnover as well as profits.


CRM can also track billing and invoicing for each system. It helps in keeping a record of financial activities and helps in tracking timelines of payment. With CRM you can keep all invoices organized and it helps in maintaining average frequency.



CRM software that has hardware monitoring features can provide help in checking the status and availability of hot spots and other network equipment. It can save you the time spent in managing hardware devices, leaving more time to directly deal with customers.



CRM software helps in collecting information about partners and product support. This helps in finding out why, when, where, and what was the reason that client was dissatisfied. It also helps in having a track of how the issue has been addressed. This makes it easy to have a track of each customer and helps in finding which business is profitable and which is not.



A CRM system not only helps in dealing with existing customers but also helps in acquiring new customers. The process starts with identifying the customer and finding all the corresponding details and maintain them in the CRM system.  Then the Sales Executive tries to get business out of these customers, follow up with them, and convert them into leads.



One of the important features of CRM is highly cost-effective. Implementing CRM system software helps in reducing the paperwork and reduces manual work resulting in lesser staff and lesser resources to deal with. The software used in the CRM system is cheap as compared to other tools.



In today’s commercial world, it is quite challenging to deal with existing customers and to thrive business by getting more customers. A satisfied customer will be there with you in the long term and enhance the growth of the business. CRM gives customer satisfaction. Installing a CRM software system can improve the situation and help deal with new ways of marketing and business.

To get yourself a customized CRM tool to ease customer management and boost productivity, connect with us now!

Mobile Application

React Native Vs Flutter | The Key Differences | Essence Softwares

With the super-fast advancement in app development technologies, cross-platform frameworks have become the top choice among developers. The need for frameworks that can help build mobile apps on both ios and android simultaneously gave birth to React, Flutter, and other similar techs. This blog on React Native vs Flutter will bring more clarity on the key differences between the two frameworks and help you choose the right technology for your app development.

React Native vs Flutter is a debate that’s all over the dev community. Flutter and React, both are cross-platform app development techs and launched by giants of the IT industry. React which works on Javascript was launched by Facebook back in 2015 and has become the most preferred development framework among developers. Flutter, on the other hand, was launched by Google in 2018 and became an instant favorite because of its hot-reload feature. React currently holds around 86k Github stars with over 2000 active contributors. Flutter currently has over 500 contributors and has gained over 90k Github stars in a much shorter period compared to React. 

Although both the frameworks have the same use, here is the list of differences that you’ll be reading about:

  1. Programming language. (React-javascript, Flutter-dart)
  2. Development (React uses components, flutter uses widgets)
  3. Architecture (react-flux, flutter-skia)
  4. Performance 


React Native vs Flutter – Programming Language

Single language for programming on both ios and Android is probably the best part of using cross-platform app development technologies. The first and foremost difference between React and Native is the programming language. React works on Javascript which is a very popular programming language and it’s easy to find skilled developers who work on Javascript.  While Flutter works on the DART programming language which was launched by Google itself back in 2011. Javascript is dynamic and according to Stack Overflow’s Development Survey, over 71% of developers have worked with language. While DART is less popular, the easy documentation, syntax, and Google’s name is helping it gain popularity post Flutter’s Launch.


React Native vs Flutter – Ease of Development

React Native works using components, but rather than using web components it uses the react- native or third party libraries for mobile app development. Components help you split the UI into multiple pieces, meaning you can design a particular piece without interference.  Due to the lack of DOM and Markup, React Native does not use HTML and CSS but there are components that offer a similar mindset to both. Also the user interface of react native is very similar to HTML and CSS which makes it easy for development. 

Flutter is more dependent on widgets and uses them as the building block. It is packed with a decent number of widgets to help smoothen the development process. Unlike react, which helps you build the app step by step using components, every property you use/change in Flutter will be done using a widget. Like loops, Flutter has nested widgets, each working inline with the properties of the parent widget.


React Native vs Flutter – Architecture

React Native works on the Flux architecture developed by Facebook and it highly relies on Javascript bridge to connect with JS components. The dependency of React Native on JavaScript Bridge makes it slower in performance when compared to Flutter. 


Flutter being primarily used for UI development is based on Skia C++ architecture. Google Chrome is one of the examples of apps built on a low-level Skia engine. Since Flutter works on Dart, it has all the components in-built and doesn’t need the bridge to connect with native modules.


React Native vs Flutter – Performance

Although React Native is more popular amongst the two, Flutter comparatively offers better performance. Since Flutter’s applications are compiled using the C++ libraries, all components are compiled at the same time. While in React Native the UI components are compiled first to their native counterparts and the JS runs separately and creates a bridge to communicate with libraries and native modules for any action needed. 

The prolonged process of compilation in React Native, makes it lag in performance when compared to Flutter. Do note that Flutter has only been able to beat React Native because it compiles all components at the same time.




React Native
Owner Facebook Google
Programming Language Javascript DART
Building Blocks Components from libraries Widgets
Apps using the technology Facebook, Instagram, Skype, Tesla Google ads, Xianyu by Alibaba
Community Support Less because it’s fairly new and uses DART as the primary language More because has been around longer and uses Javascript which is a popular programming language



So, this was a short overview of React Native vs Flutter. The programming language, development method, and architecture are currently the only areas of difference between React Native and Flutter. While React is more popular because of the ease of development and use of Javascript, Flutter is going through a phase of constant improvement by Google. With increased community support and ease of installation, Flutter might surpass React in terms of usability in upcoming years. 


If you are looking for native or hybrid apps for Android and iOS, we can help you complete the project with brilliance. Our coders are experts in building cross-platform apps based on React Native. With our experience of working over 50+ projects on React, we’ll build you an app that has a unified structure and is easily manageable. 


Let’s connect to discuss more on your project and why we as an app development company prefer React over Flutter.


Benefits of offshore development?

Offshore development is a brilliant technique for companies to get projects completed quickly under a decent budget. Thanks to the superior talent and low pricing, offshoring culture in development has been booming for the past 5 years. Offshore development basically means hiring an individual or a team of developers from a foreign country with lower production costs. However, many IT companies still doubt the results from offshore development. With this blog, we aim to explain the benefits of offshore development and how we at Essence can help you make the most of them. 

Cost Saving

Cost is the first and foremost aspect that companies focus on before initiating a project. In-house software development can be costly as you would be hiring a team of developers to work on a single project. You would have to provide a decent number of resources to the developers, which of course includes hardware. With offshore development, you will be hiring a remote team that will use its own resources to work on your project. Since offshoring is generally done to countries with lower production costs, you can hire experts for your project at a much decent price. 

So, no purchase of resources, cheap workforce all combined will bring down the project cost to a great extent. 

Talent Pool

When working with an in-house team, there are certain limitations to hiring. You can only hire developers that live in the same city as your office or are willing to move there. To hire field experts you will need to spend more which might disrupt the budget and force you to settle with mediocre talent. 

Offshore development counters all the talent acquisition problems. With no location barrier to worry about, you can hire the best talent in the industry and choose from a huge pool of global talent. You’ll find companies like Essence who have developers with expertise in multiple fields. You might need to hire 10 in-house developers for a project when the same work can be completed by 5 developers with global hiring. 



Time is money! A lot of time is spent on hiring the “right” people and overlooking the project when working with in-house developers. In-house employees have a dedicated time to work on certain projects and they are burdened with smaller tasks from time to time. The team that you hire with offshoring, will be time-bound and work on strict deadlines. It’s very much possible to choose developers in a country that has a 10-12 hour time zone difference. With the time zone difference, you will have people working for you 24*7 (theoretically). To promote transparency most offshore development companies work with time tracking tools like Hubstaff, that boost productivity. 

More about remote development team management tools.


Core business focus

Once you have a team of experts working remotely under low cost, you can focus more on your core business. With more time and capital saved, you can prioritize expanding the business. Offshoring will take off a huge load of constant “team management”, which means you will get more time to talk to clients and get in more sales. Of course, you’ll have to manage remote teams too, but there would be a designated time, it won’t be as frequent as in-house teams. If you look at the broader picture, offshoring will help you drive more sales (since you’re saving a lot of time).

With a team of expert developers and handy tools for website, mobile app and IoT solutions development, we at Essence offer offshore development to help you save time and cost. 

Our headquarters is located in Gurgaon, India, from where we have been providing IT solutions globally. With a cumulative experience of working over 400 projects, our team is full of multi-talented developers and creative heads. To make project tracking easier we follow globally accepted work procedures and methodology. We have an array of resources for all sorts of development projects. We work with advanced technologies that boost scalability, performance, and take less time in development. 


Let’s connect to discuss more on your project!

Startup Consulting

Top remote development team management tools

Remote work is the next big change that IT companies are adopting to cut down rental space, hardware costs, and boost productivity. Yes, you read that right, contrary to popular opinion, with systematic management, remote work can help companies gain more productivity from their employees. So, we have made a list of the 8 best remote development team management tools that can not only help you in getting top-class productivity from your remote developers but also help you maintain healthy interaction.

The majority of workers in IT firms are developers and hiring a remote team or offering existing employees the choice of remote work can have its own set of management problems.

Managing a team of remote developers is much more difficult than managing an in-house team. You’ll have multiple problems in handling communication, tracking progress and assigning tasks, unlike office premises you don’t have the option to walk to your developers’ desk to get updates and resolve issues.

Here’s the list of the 8 remote development team management tools that’ll help you gain maximum productivity from your remote team.
  1. Slack
  2. Skype
  3. Zoom
  4. Trello
  5. Jira
  6. Asana
  7. Hubstaff
  8. TimeCamp
Communication is very important when handling a remote team. With effective interaction, you can track progress, resolve issues, and update the team with any problems that need to be handled with priority. Developers can also connect with each other to solve individual queries and work on correlated tasks.


You might have heard of slack before, it’s very popular among remote workers. Slack is an instant messaging tool that allows you to create channels (chat groups), send files, images, documents, and even screen sharing. It also allows integration with 3rd party apps like Google Drive, Skype, Zoom, MailChimp, etc.

Slack has 4 versions, including 1 Free and 3 paid, for a small-sized team it’s best to go with the Standard plan which costs just $6.67/month. You’ll be able to have group calls with up to 15 members and you’ll have access to the complete message history of your team unlike the 10000 recent messages in the free version. Slack is the perfect communication tool for team management.


Skype needs no introduction, the tool is used for both professional and personal uses. The instant messaging functionality and availability over multiple platforms make Skype the most widely used tool for remote team management.

remote development team management tools

With Skype, you can create groups, send files, documents, images, reports and even have video-conferencing with the team. If you want a communication tool that is efficient and easy to use, Skype is perfect for you.


There can be instances when your team of developers gets stuck at a certain stage. Or, you just want to have a team meeting to check the progress of the project. For all those moments when you feel a face to face connection can help you solve problems, Zoom will come handy. Although Zoom has messaging options, it is mostly used for video conferencing, where teams can connect to discuss issues or maybe just chill during that 10-minute break.

If you need to hold audio and video conferences constantly, Zoom should be the ideal choice. You can connect with up to 100 members in a single meeting and the connectivity is far more superior than the other options.

Collaboration is as important as effective communication. When working with a remote team, there would be times when you would want to know the combined status of your project and define roles to employees. With a collaborative tool, you would be able to track team progress and dictate team tasks more constructively.


Trello is like a Kanban Board, you get a dashboard where you can add multiple boards with different categories. For example, when handling remote developers you can create boards like “To-do tasks”, “In Progress”, “Completed”, “Testing”, “Tested” and more. Within these categories, you can add multiple tasks, employees working on them, timeframe, checklists and more.

It’s a great project management and tracking tool for mid-sized firms. The interface is user friendly and you’ll easily be able to handle and manage your team’s progress from the dashboard. With the Business Class version that costs $9.99 per month, you will get over 100 app integrations like Jira, Slack and more.



Jira is a tool used by agile teams to break complex projects into simpler todo tasks. Similar to Trello, Jira offers a master dashboard where you can track multiple projects and sub-tasks within them. Using Jira, you can break a project into multiple development phases. Once you have multiple phases you can assign team members to do sub-tasks. All the tasks assigned, in progress and completed will appear on your Jira dashboard. 

You can use the pre-designed workflows or create your own set according to your modus operandi. Jira also offers inbuilt features like issue tracking, backlog prioritizing, sprint planning and more. If you like working around Scrum boards or Kanban boards, Jira would be the ideal software for you. Jira is costlier than Trello and you will have to pay $7 per user for the standard plan.


People are often confused between Asana, Trello, and Jira. Although all three offer the same basic functions, they all differ in price and interface. A big chunk of fortune 500 companies use ASANA for project management. Asana is a great remote development team management tool to help you organize your projects and increase productivity. Asana will help you break down tasks into simple lists or calendars. 

remote development team management tools

Using Asana, you can build timeline tracks, track progress, check developer workload and initiate automation for routine tasks. If your developers and you want a more structured and organized presentation of your project’s tasks, then you should opt for Asana. If you have less than 10 developers to manage, the free version would be sufficient for you. For a team of 15 members or more, you will have to purchase the enterprise plan at $9.99 per user per month.


Once you’re all set with communication and collaboration tools, you would need a monitoring tool. A tool that can help you track the exact amount of time your developers are dedicating to the project. This tracking tool will also help you allot timeframes for your developers ensuring zero loss of productivity.


Hubstaff is one of the best time tracking tools for your company. This simple software is packed with countless team management tools. It’s most widely used for time tracking. When working with a team of remote developers, you would want to know the amount of time they are spending on each project and you’d also want to allocate specific hours for certain projects. Hubstaff enables screen capture, that’ll help you track your employee’s activities and research while working on the project.

Besides time tracking, Hubstaff is very similar to Trello, it too offers Kanban Board for you to divide projects into phases,  choose timeline, and the team working on them.


To be honest, there is no other tool that can match Hubstaff other than Timecamp. This cloud-based time tracking tool helps you be on the same page with your team while working from a remote location. With Timecamp, you can get a daily report, of the amount of time your developers are spending on individual tasks. With these daily reports, you can assign work to developers based on their speed and productivity in a certain field or task. 

remote development team management tools

Timecamp also allows integrations with over 100 apps. With Asana integration, you can even set time goals for your to-do-list. Timecamp will also allow you to create instant timesheets for tasks. The instant timesheets will help you save time in building weekly reports for clients and sending invoices. The price is similar to Hubstaff, i.e. $7 per user for the PRO version.

We could have made a huge list of more than 10 such remote development team management tools but that would only lead to further confusion. Also, these 8 tools would cater to most if not all of the things required to ensure high productivity. We’re sure, with these remote development team management tools by your side, you will be able to handle projects easily and beat deadlines by fair margins.

If you’re looking for remote developers, let Essence help you out. Contact us Now!

The solution to the problems in IoT data storage – Cloud

A short definition of iot would be ‘a network of interconnected electronic devices that create and share data.’

To upscale the business and to get in line with futuristic tech development, companies have started experimenting around IoT. Although it has a vast scope of unimaginable real-life applications, the Internet of Things (IoT) sure-shot comes with its own set of drawbacks. The predominant challenges that IoT currently faces are Data Storage and Security. Data Storage standalone is the most significant challenge because every device connected within a network generates data. This has to be stored somewhere before it’s analyzed.

According to research by the International Data Corporation, IoT devices worldwide will be generating around 79.4 zettabytes data in 2025. The number of IoT enabled devices will shoot up to 46 billion from the current number of 20 billion. Considering the growth of over 100%, we need a more straightforward solution to the problem of storing and managing the data from the IoT devices. Even if you consider real-time data analysis, the data loggers need to be connected to a storage device, from where analysts can collect the data.

What are the problems with that? 

Problems with local storage option and its management 

iot data storage

Local Storage and Cloud are the two mediums of storing data collected from IoT devices at present. Let’s discuss why the local data storage option is inefficient.

The reason to get an IoT device is to be able to collect data from it, analyze it, and set future functions according to that data. For that to happen, the device has to be collecting data all the time, right? Now, the foremost drawback of a local storage device is its limited storage. Consider buying a hard disk and connecting it to one of your IoT devices. The device will send unlimited amounts of data, and over time, your hard drive will have no more space left. You’ll either have to set up a function to overwrite data or manually transfer the data on some other storage space and reconnect the hard disk to the IoT device. While doing all this, you will lose critical data. 

so, limited storage is the first problem.

Have you ever wondered how much time is wasted in just transferring data from one device to another? Not just time, if you don’t own multiple storage devices, you’ll probably lose some valuable data that your IoT devices are generating while copying the initial data to another storage option. 

This simple step of copying the data from your data logger to an external device includes three drawbacks of local storage altogether; Time, cost, and ease of access.

You’ll be wasting valuable time in the whole process of connecting the device to the data logger, copying the data, and then transferring to a system to analyze it. You’ll be needing multiple storage devices if you have to transfer a large amount of data or capture data from multiple IoT enabled devices. And let’s be honest, this doesn’t really sound fun and easy. You’ll either have to do all of this manually, or you can go for a much better option for data storage and management for IoT devices, ‘CLOUD.’

Introduction to cloud storage (Data storage and monitoring)

The solution to IoT data storage problems of - Cloud

Cloud storage is, without a doubt, the most preferred mode of data storage for all operating devices. The reason for that is the ease of access, which was lacking with the local storage option. Cloud is a network of storage servers managed by companies to store data that can be accessed from anywhere in the world. 

But how does cloud storage work for IoT? 

It’s a lot simpler than data storage on local devices. The data loggers attached to IoT devices are connected directly to the cloud. The direct connection to clouds enables the seamless transfer of all data over the internet. 

Why should cloud storage be the ideal choice? (The benefits of cloud for IoT)

Limited storage space is the first problem out of the 3 key problems of the local device storage. 

The best thing about cloud storage is that you don’t have a predefined maximum storage limit. You’ll have to buy plans to extend storage but there won’t be a fixed limit like in a hard disk. So,  you connect multiple data loggers to the same cloud. The volume of data captured, won’t be something you will have to worry about. 

Secondly, you would be saving a lot of time. You won’t have to transfer data twice from data logger to storage, and from the storage device to an operating system. It will also be cost-effective as you won’t have to buy physical storage devices that depreciate over time and offer limited storage. You will also benefit from the competitive pricing in the cloud computing industry. 

What do we offer?

By now, you would admit that cloud storage for IoT devices is far better than the local storage option. Keeping that in mind, we offer customized IoT solutions for enterprises wanting to take the maximum advantage of cloud computing. We’ll help you take all the benefits of cloud storage with our cloud-enabled data loggers. With our IoT solutions and data loggers, you will also get to track data in real-time on iloggerz. (our in-house app for tracking the data generated from IoT devices). 

Get in touch with us to know more!
Mobile Application Web Development

Remote developers for hire amid Covid-19 crisis

The unprecedented Coronavirus pandemic has shaken the world hard. With governments enforcing lockdowns, industries worldwide have taken a big hit in operations. Companies have closed their premises temporarily, and have asked their employees to work from home to ensure safety. However, this global lockdown has created significant project management issues for the IT sector. Essence is offering IT solutions to all those companies who need remote developers. We are helping you with more hands to complete projects based on any development, whether web, app, or blockchain development.

Software companies and startups are trying their best to keep productivity loss at the minimum by working from home. However, there are specific tasks that can only be accomplished by team collaboration.

The two essential requirements (besides a device) to work remotely are a proper network connection and a power backup. Companies are facing a tough time completing and manage projects. Issues like improper network, device compatibility, and power backup have resulted in decreased productivity among employees working from remote locations.

As if managing the ongoing projects was getting any easier, the burden of having new projects piling up and a limited task force for deployment has brought IT companies to a standstill.

Remote Developers for Web development

With an arsenal of technologies at disposal, our remote developers will work with you to ensure that your projects are completed on time with perfection. We work on all major web development frameworks, including Laravel, Php, Symfony, and Slim Web framework. Our developers are genius coders, and their mastery over these frameworks is backed by a cumulative experience of over 15 years. The team at Essence will make sure that you don’t have to compromise with your projects amid this global crisis.

App development

Remote developers for hire amid Covid-19 crisis

App development requires a team of competent developers who work in sync to build the product according to the client’s needs. When working remotely, even if one of your employees faces connectivity issues, the whole team will have to suffer. With team monitoring and remote project management, we make sure that your work doesn’t stop because of one minor issue. Our developers are experts in building apps on Ionic, React, Android, and iOS. We’ll also make sure that you get a status report every day to track the progress of your project.

During tough times, we can only benefit from collaborative work. We are offering our services to companies looking for remote developers. We’re also making sure that companies don’t lose on new projects just because of short staff.

All of us are doing our part by keeping the industries running and staying at home until the superheroes (doctors, nurses, and all other essential service providers) get this disease under control. We hope that the world comes out stronger than before from this COVID-19 crisis, and all of us can go back to our offices to work more efficiently. Till that time, you have Essence to help you out in developing IT solutions remotely.

If you’re looking for remote developers or need help with any other IT problem, here’s the solution.
Startup Consulting

Why is cybersecurity a challenge for startups?

Data privacy is becoming a big issue for companies worldwide. Every other day you would see news of data leaks from some tech giant, but what you don’t get to see is the number of cyber-attacks faced by startups. Growth and profits were the only major concerns of startups about a decade ago. However, in recent years, cybersecurity has become one of the top 5 challenges. According to the data shared by the National Cyber Security Alliance of USA, more than 43% of the total cyberattacks are directed towards startups. For every 100 successful breaches at least 60 startups shut their operations within 6 months.

Any startup that holds a customer database or personal information is prone to cyber-attacks. For startups working around IoT and AI any breach in security could result in a complete halt of operations. 

The key factors that make Cybersecurity a big challenge for startups are:

  1. Lack of resources
  2. Little to no awareness
  3. Lack of guidance

Attackers target startups more frequently because of their lack of investment and resources to ensure data security. Although startups may not have a big database of personal information, they do open a pathway to find loopholes in the larger organizations where they offer services. Startups also face a more significant risk of being a ransomware target. Hackers target them because they can’t afford to lose at the initial phase, and they are more likely to pay. 


Lack of Resources

‘Lack of resources’, is the biggest excuse that startups make when asked about an inadequate cybersecurity setup. Startups have limited funds that are allocated to the ‘must to be accomplished tasks’. Cybersecurity is generally not on that list because it doesn’t promote or boost growth on the charts. Startups are mostly dependent on limited or free software, tools to safeguard from any cyber attack. And 3 out of 4 startups admit that they do not have adequate staff to handle IT security. 

Without having a designated team to ensure cybersecurity, startups face a huge risk of untraceable malware and phishing attacks headed their way. The lack of advanced defending software adds to the already weak structure, which hackers take advantage of. 


Lack of awareness

Why is cybersecurity a challenge for startups?

Awareness is a major issue, while they focus on growth-promoting factors and building digital presence, startups fail to acknowledge the risk of being a cyberattack victim. Several independent surveys have reported that over 47% of startups have no understanding of how to protect themselves from a cyberattack and that they do not consider it a big problem because ‘hackers have bigger companies to attack.’ 

The majority of employees working in startups are unaware of phishing emails (accounts for over 52% of data breaches) and they do not check the link, authority, or person they’ve received the email from. Furthermore, startups do not follow any preventive measures or training sessions for employees regarding effective and safe usage of their systems. 


Lack of Guidance

Why is cybersecurity a challenge for startups?

The reason why startups lack resources and are unaware of the risks of being a digital attack victim is that, they have little to no guidance over the importance of cybersecurity. They have no contingency plans and no reserve funds in case they face a ransomware attack. 

Startups need guidance and training over Cybersecurity. The need to be informed that without measures they are prone to severe data theft. Cyberattacks can be so devastating that they can lead to the permanent closure of the company. Without guidance, startups fall prey to the evil intents of hackers equipped with the latest technologies from the dark web. 

This is where Essence comes in, with our startup consulting service, we help startups choose technologies. We help startups with options that are less prone to cyber-attacks and have better-defending mechanisms. We also recommend tools that can help you secure your data and network from cyberattacks based on your business. Want to discuss cybersecurity in detail?

Connect with us now!


Startup Consulting

Technical Challenges for a Startup 


Starting a new company has its own set of challenges and benefits. On one hand, you get to be your boss and make a contribution to society. On the other hand, you’re down with a lot of how to’s and where to’s. When the world is revolving around technology, it becomes difficult to choose the right one for your company. In this blog, we’re going to discuss some of the key technical challenges faced by startups. In the end, we’ll help you with an all-in-one solution to all these challenges. 

Here’s a list of the technical challenges that you’ll be reading about

  • Choosing the right set of software
  • Choosing a scalable technology
  • Building the right digital solution
  • Choosing between proprietary and open-source


Choosing the right set of Softwares

Technical Challenges for a Startup 

It’s imperative that you choose the right set of software and tools that help you manage your company. Initially, a startup might not have a considerable number of employees. With that in mind, you would look for temporary solutions, but, it’s essential that you pick long term solutions for each of your departments. Why? Because when you launch your product or service, you would want to focus entirely on the growth of the company, rather than worrying about internal management problems. 

Temporary solutions do the work initially and are cheaper. But once your company starts gaining exposure and the number of employees increase, it would become tough to move to new software. Your employees would need more time to adapt to the latest software. So, it is advised that you think long-term right from the beginning. 

Decision making is an essential aspect of any business. Startups, however, are overwhelmed with the number of options available in the market, and it often gets tough to choose the right ones. A general rule is to get some productivity and management boosting tools like communication software, logistics tracker (if needed), DBMS, accounting software, project management software, progress trackers, etc. That’s okay, but there are hundreds of such tools available in the market, which one should you choose? You’ll find the answer to this question at the end of this blog.

Choosing a scalable technology

Technical Challenges for a Startup 

According to us, choosing a scalable technology is one of the biggest technical challenges that startups face. As we said above, a startup is bound to grow and to ensure smooth growth, it’s crucial to choose scalable technologies. Out of all the key sectors in the world, IT is the most dynamic one where you’ll get ten different options to get the same work done. Even after these many options, startups find themselves in a state of confusion when choosing the right technology to build their product. The reason for the confusion is that you want a technology that is easily accessible, easily manageable, and, most importantly, scalable. 

It’s not just about the product that you’ll be offering to the customer, the technology you use within your premises has to be scalable too. But why is scalability a big issue?

With time, you will be generating more traffic on your digital platform, or maybe you’ll have a big database of information. To be able to manage all this, you might need to upgrade from the tech you used initially. You might need to scale the technology for a more extensive client base. But, if you choose a technology that doesn’t offer the option to expand or resize, then you would have to migrate to a different technology. This will have a negative time and cost impact on the company.


Building the right digital solution using the right technology

Technical Challenges for a Startup 

Some people might not consider this as a challenge. The truth, however, is that startups spend a decent amount of time in figuring out the right digital solution for their brand. By digital solution, we mean the virtual presence of the company. Whether it’s a website, android app or an ios app. 

It’s an unpopular opinion, but you need not have a presence over each and every digital platform. For example, a startup may not necessarily be selling a service, so building an app could be a miscalculated financial decision. Similarly, a gaming startup or a service-based startup would not need a full-fledged website.

Choosing between proprietary and open-source

One of the toughest tasks at the hands of startup owners is to choose between the type of software. Open-source software is generally more preferred over its counterparts. The reason is that it can be easily modified, it’s constantly evolving, highly scalable and most of all FREE. However, proprietary versus open source is a never-ending debate. While most of the dev community prefers open-source, some key factors that confuse startup owners in making the final decision. 

For starters, your company is your precious treasure and you would want to avoid any digital attack headed towards it. Since open-source software has no ownership, the resolution of any bug or error is mostly dependent on help from other coders. So, it’s possible that one of those solutions has been created with malicious intent. Another thing that brings second thoughts when opting open-source software is that most such tools do not have a user-friendly interface and you have to be a hardcore coder to understand things.

There’s an additional challenge that startups face and that is Cybersecurity. If you want to know more about it, read our blog on Why cybersecurity is a challenge for startups here.


How can startups combat this threat? What are the solutions to all the challenges mentioned in this blog? 

We, at Essence, offer “Startup Consulting,” dedicated service to help startups combat these technical challenges. We’ll help you choose the right technology, the right software, the right digital solutions, and even the right set of tools that will ensure cybersecurity. 

We believe that with a little help and guidance, startups can focus more on their growth rather than focusing on solutions to these challenges. We love startups, and our team of experts ensures that your company makes the right technical decisions that lead to exponential growth. With our startup consulting service, we’ll not just direct you towards the correct technological path, we’ll also tell you why that path would be perfect and how it would help your startup in the future.

Why don’t we discuss further over a cup of coffee?